Terms of Service

1. Parties and scope

The Services are provided by Qora Labs, Inc., 75 Hudson Street, New York, United States ("QORA", "we", "us"). "You" means the person using the Services and, where that person acts for a company, that company. These terms apply to the website qoraplatform.com, the platform at app.qoraplatform.com, and any application programming interface, endpoint, tag or code we provide for connecting to the platform.

Where you and QORA have signed a separate written agreement, such as an insertion order or a partner agreement, that agreement prevails over these terms to the extent they conflict.

2. Eligibility and accounts

• The Services are for business use only. You must be at least 18 years old and authorised to bind the company you register.
• You must give accurate registration information and keep it current. One account per legal entity and role unless we agree otherwise.
• New accounts are reviewed by QORA before activation. We may decline or delay activation at our discretion and are not obliged to give reasons.
• You are responsible for everything done under your account and for keeping your credentials confidential. Tell us at once if you suspect unauthorised access.

3. The services

QORA operates a platform through which advertisers buy and publishers sell advertising traffic across formats such as in-app, push, native, email, display, video and pop/tabs, priced per click (CPC), per thousand impressions (CPM) or per confirmed action (CPA). QORA routes traffic between the two sides, applies traffic quality controls, tracks impressions, clicks and conversions, and reports results. QORA is an intermediary: it does not own publisher inventory and does not create advertiser offers.

We may change, add or withdraw features of the Services. Where a change materially reduces what you have paid for, we will give account holders reasonable notice.

4. Advertiser terms

• You are responsible for your campaigns: creatives, landing pages, offers, targeting, budgets and bids, and for their compliance with the laws of every market you target and with the policies of the publishers and partners that carry them.
• Conversions are counted from the postbacks your tracker sends to QORA. You are responsible for configuring tracking correctly; QORA's recorded impressions, clicks and reported conversions are the basis for billing unless you show a tracking error within 10 days of the end of the month in question.
• QORA may pause or reject campaigns, creatives or landing pages that breach these terms, harm the platform or its partners, or receive complaints.

5. Publisher terms

• You may only connect traffic sources you own or are authorised to monetise, and you must describe them accurately: type, formats, GEOs and how the traffic is generated.
• Zone codes, tags and RTB endpoints we issue are for the approved source only. Do not place them on other properties, resell them, or modify them without our consent.
• You must not generate or allow artificial, incentivised (unless the format and campaign allow it), automated or otherwise invalid traffic, and you must not misrepresent the origin or nature of traffic sent to the platform.
• Earnings are calculated from QORA's measurements after invalid traffic is removed. QORA's statistics are the basis for payouts.

6. Traffic quality and invalid traffic

QORA applies traffic filtering before requests are matched to campaigns and reviews delivered traffic afterwards. Impressions, clicks or conversions that QORA, an advertiser's own tracking, or a recognised verification method determines to be invalid, fraudulent, non-human or in breach of these terms ("Invalid Traffic") will not be billed to advertisers and will not be paid to publishers. QORA may withhold, adjust or claw back payouts attributable to Invalid Traffic, including after payment where the Invalid Traffic is discovered later. Repeated or deliberate Invalid Traffic is grounds for immediate termination and forfeiture of unpaid balances attributable to it.

7. Prohibited content and conduct

You must not use the Services to advertise, link to, host or promote, or to monetise properties containing:

• malware, phishing, deceptive downloads, technical support scams or any attempt to obtain credentials or payments by deception;
• illegal products or services, counterfeit goods, or content that infringes intellectual property or other rights;
• content that is unlawful in the targeted market, including unlicensed gambling, unlicensed financial products, or regulated products advertised without the required permissions and disclosures;
• sexual content involving minors, non-consensual content, or content that incites violence or hatred;
• creatives that imitate system warnings, hide close controls, auto-redirect, or otherwise mislead end users.

You must not interfere with the platform, probe or circumvent its security or filtering, scrape it, reverse engineer it, or use it to compete with QORA in a way that relies on access to the platform's non-public data.

8. Fees, balances and payouts

• Advertisers fund a balance in advance or on the terms shown in the platform; spend is deducted as campaigns deliver. Prices are set per campaign and per source in the platform and exclude applicable taxes, which are added where required.
• Publishers are paid for valid delivered traffic according to the payout model, schedule, minimum amount and payment methods shown in the platform at the time of payment. Payout details, tax forms and verification may be required before the first payment.
• Figures in the platform are provisional until the monthly reconciliation closes. Disputes must be raised within 10 days of the end of the month concerned.
• QORA may set off amounts you owe against amounts it owes you, and may suspend payments while an Invalid Traffic review or a compliance investigation is open.

9. Data and privacy

Our Privacy Policy describes how we process personal data. Each party is responsible for its own compliance with data protection and electronic marketing laws for the data it controls: advertisers for their landing pages and trackers, publishers for consent and disclosures on their properties. You will not send QORA, and will not use the Services to collect, special categories of personal data or data about children.

10. Intellectual property

QORA and its licensors own the platform, its software, tags, documentation and the QORA name and logo. You receive a limited, revocable, non-transferable right to use them only as needed to use the Services. You keep ownership of your creatives, offers, properties and data, and you grant QORA the right to host, display, transmit and measure them as needed to provide the Services and to reference you as a customer unless you tell us not to.

11. Confidentiality

Pricing, statistics, partner identities and other non-public information either party learns through the Services are confidential and may be used only to perform under these terms. This does not cover information that is public, already known, or independently developed, or that the law requires to be disclosed.

12. Disclaimers

The Services are provided "as is" and "as available". QORA does not guarantee any volume of traffic, conversions, revenue, ranking or result, nor that the Services will be uninterrupted or error-free. Advertisers and publishers deal with each other's traffic and offers at their own risk; QORA is not a party to those transactions beyond operating the platform.

13. Limitation of liability

To the extent permitted by law, neither party is liable for indirect, incidental, consequential or punitive damages, or for lost profits, revenue or data. QORA's total liability arising out of the Services in any 12-month period is limited to the fees QORA received from you, or paid to you, under these terms in that period. Nothing in these terms limits liability for fraud, wilful misconduct, or anything that cannot be limited by law.

14. Indemnity

You will defend and indemnify QORA against third-party claims, fines and costs arising from your campaigns, creatives, landing pages, properties or traffic, your breach of these terms, or your breach of applicable law.

15. Suspension and termination

You may close your account at any time from the platform or by contacting us. QORA may suspend or terminate your access immediately for breach of these terms, Invalid Traffic, legal risk, non-payment, or prolonged inactivity, and otherwise on 30 days' notice. On termination, outstanding valid balances are settled under section 8 after any open review, and sections 6, 8 to 14 and 16 survive.

16. Governing law and disputes

These terms are governed by the laws of the State of New York, United States, without regard to its conflict-of-laws rules. The parties will first try to resolve any dispute through good-faith discussion; failing that, the state and federal courts located in New York County, New York have exclusive jurisdiction, and each party submits to it. Mandatory consumer protection rules do not apply, as the Services are for business use.

17. General

• We may update these terms. The date at the top shows the current version; for material changes we will notify account holders by email or in the platform at least 14 days before they take effect. Continued use after that date is acceptance.
• If a provision is unenforceable, the rest remains in force. Failure to enforce a right is not a waiver.
• You may not assign these terms without our consent; we may assign them to an affiliate or a successor to the business.
• Notices to you go to the email on your account; notices to us go to the address in section 18.
• These terms, the Privacy Policy and any signed agreement between us are the entire agreement about the Services.

18. Contact

Qora Labs, Inc., 75 Hudson Street, New York, United States.
Email: partners@qoraplatform.com · or use the contact form.